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NAD Brand Guidelines

Consistency and awareness are vital in effectively communicating our unity, making the Seventh-day Adventist® Church more recognizable to the public.

Last updated on 28 May, 2026

When using colors, fonts and logos it is important to use these guidelines to have continuity for all Seventh-day Adventist churches and schools across North American Division. We have incorporated many of these element already in the Themes that you can choose from on the Frame platform.

To access the guidelines established by the NAD here a link to that site: Brand Guidelines – North American Division of Seventh-day Adventists there is also a printable version Printable version of guidelines (PDF, 13MB)

Already have branding in place? You can easily apply your church or school's colors and logo directly in Frame.

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Branding Settings

Color Palette

Using the Seventh-day Adventist® Church in North America’s corporate color palette is a quick way to identify with our church. When designing your website, these colors or some of these options are already built into your Theme.

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The North American Division, in working with the General Conference, has expanded the color palette to include variations of the approved NAD color palette for use in digital applications. This includes use for websites and social media. 

Here is a link to that page on the ALPS library website. All the extended color values are given for HEX and RGB, including but not limited to the NAD Denim.

Typography

The official font to use for the NAD is called Noto Sans and our theme have this incorporated this as part of the design for you. The intended use is for Headlines, subheads, callouts, and body copy.

The official logo font is Adventist Sans which does have a similar look to Noto Sans. Use Adventist Sans exclusively for design of department or entity logos and signage.

Alternative fonts used in Frame is called Noto Serif which is also an approved font to use and is incorporated into Frame.

Other Acceptable Fonts

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Church Logo

The logo reflects the core values of the Seventh-day Adventist® Church. Here is the link to find information on use and variations of NAD logo. Logo – North American Division of Seventh-day Adventists

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To download the NAD logo here are links to follow, if needed:

NAD Symbol (ZIP, 2MB) and NAD Fav Icon

Keep in mind that the official logo is the default setting on Frame.


Takeaways

  • These guidelines have been created to have a cohesive visual look for all churches and schools for North American Division.

  • They have been incorporated by Adventist Connect for the Frame platform.

  • You can adjust colors and logos to meet the branding to meet the needs of your ministries.

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